AI Insights · Timothy · July 2025
Top 5 Fashion Games on Android in Italy: Q2 2025
Explore the performance trends of the top 5 fashion games on Android in Italy during Q2 2025, with insights from Sensor Tower.
In the second quarter of 2025, the fashion gaming category on Android in Italy showcased some interesting trends. According to data from Sensor Tower, the top five games in this category displayed varied performances in terms of downloads, revenue, and active users.
Project Makeover by Magic Tavern, Inc. saw fluctuating weekly downloads, peaking at around 6.2K in mid-May. Revenue remained relatively stable, averaging around $14K per week, with a notable peak at $15.4K at the end of June. The game’s active users fluctuated throughout the quarter, with numbers ranging from 19.7K to 31.4K.
Covet Fashion: Dress Up Game from Crowdstar Inc experienced a steady weekly revenue, peaking at approximately $5.6K in mid-May. Downloads were minimal, with a small spike of 626 downloads in May, while active users showed a gradual decline from 2.8K to 2K by the end of June.
SuitU: Fashion Avatar Dress Up by Libii HK Limited showed a steady increase in active users, reaching over 6.2K by mid-June. Revenue peaked at $1.8K in mid-April, while downloads saw a gradual rise, peaking at 528 in the last week of June.
Nordcurrent Games’ Pocket Styler: Fashion Stars maintained a stable revenue, averaging around $1K weekly. Weekly downloads peaked at 1.2K in mid-April, while active users saw significant fluctuations, with a peak of 1.2K in mid-April and a drop to 641 by the end of June.
Lastly, Glow Fashion Idol from CrazyLabs LTD experienced a steady rise in active users, peaking at 10.6K in mid-May. The game’s downloads peaked at 2.6K in late May, with revenue showing a gradual increase, reaching $1.2K in early June.
These insights from Sensor Tower highlight the dynamic nature of the fashion gaming sector on Android in Italy, with each game demonstrating unique trends in user engagement and monetization.